Kevin Johnston · Full-stack designer · Calgary
A clearer website. A simpler next step.
Help visitors understand your offer, see your work, and enquire with confidence. I design and build business websites around the decisions customers need to make.
Discuss your project ↗Make the offer easy to understand
Start with your audience, services, service area, and the action visitors should take. Give each distinct service enough detail to answer practical questions about scope, process, and fit. Real project imagery and clear contact information help people evaluate the business.
Remove friction from the enquiry
Review navigation, mobile layouts, loading performance, and forms. Ask only for information needed to respond usefully. A service business may need a quote request, while a studio may need consultation booking or project intake. Test both successful submissions and error messages.
Measure conversion changes
Agree what counts as a conversion: a qualified enquiry, booking, purchase, or another meaningful action. Configure analytics with appropriate privacy choices, record a baseline, and compare results. A redesign alone does not guarantee more leads; traffic quality and the offer matter too.
Relevant website work
Explore real websites built through DARKKEVN Labs and Clearwater Digital. Each project has its own scope; these examples are not promises of conversion results.
Alhambra Vacuum
Local service information, equipment, service areas, and straightforward dispatch requests.
Visit website ↗
Bjornson Designs
Kitchen and cabinetry portfolios, showroom information, and consultation requests.
Visit website ↗
Village Scholars Preschool
Programs, daily care, meals, and outdoor learning, with a clear path for parent enquiries.
Visit website ↗Before we start
What does the $499 starting price cover?
It is the starting point for a focused business website. Page count, content preparation, integrations, hosting, and ongoing support are agreed in the quote before work begins.
Can you improve my existing website?
Yes. A review can identify confusing content, difficult forms, mobile problems, and technical issues. The recommendation may be targeted improvements rather than a complete rebuild.